Inspired by the success of the Fisherman's Wharf in Gold Coast, Australia and our local experience at Bangsar in Kuala Lumpur, the Food Beverage & Entertainment Centre is conceived to satisfy the increasingly large numbers of young professionals and expatriates working and living in the surrounding industrial parks and housing estates. However, unlike Bangsar, the Centre is purpose-built with ample parking bays and specially designed pedestrian walkways that provide a conducive atmosphere for an evening of leisure and entertainment for the whole family as well as the yuppies. It will also appeal to tourists.

The centre comprises four rows of shops linked by a common pedestrian walkway that is traffic-free. The Centre is aesthetically designed and each outlet will be specially tailored to the needs of the operators.

Factors that contribute to success of The Centre:-

1. With the scarce land resources in Penang Island and the plan to promote the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) the Government is increasing its focus on Seberang Perai.
2. Owing to rapid industrialization, more industrial parks are being open up in Seberang Perai, Kulim, Parit Buntar and Sungai Petani. Hence, more new employment opportunities are being created on the mainland. These new hitech factories employ young professionals with high disposable incomes and sophisticated lifestyles
3. New infrastructure projects such as higher education institutions and the 40,000 capacity stadium at Batu Kawan are being sited in Seberang Perai. There is also a proposal to relocate the Penang International Airport to the mainland.
4. In Seberang Perai, more businesses are moving into Bandar Perda due to the low-lying nature (susceptible to flooding) of the old town centres.
5. Bandar Perda is a comprehensive and integrated project that comprises all the necessary components for a successful centre.
6. The population in Seberang Perai is currently estimated to be 650,000 which is greater than that of Penang Island and the trend is set to continue with more new housing estates and townships being launched in Seberang Perai at more affordable prices.
   
   It is estimated that there are presently about 2-2 million people within a 30-kilometre radius from Bandar Perda and more than 50% of this population are in the 20 to 40 are group. And while most other businesses were hit by the recent financial crisis, the food and beverage industry, particularly the "trendy" type, apparently were left unscathed. It is obvious that the trendy food, beverage & entertainment industry is here to stay.
   

• Standard size 22' x 75'.
  
• Built-up areas range from 2,640 sg. ft.
  
• Dual frontages facing a 60 feet wide pedestrian walkway.
• Expected completion mid year 2002.